Privacy policy

Last Updated: September 4, 2026

The Lash Kit operates this store and website to provide you with a curated shopping experience (the "Services"), powered by Shopify. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

1. Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  •   Contact details including your name, address, billing address, shipping address, phone number, and email address.
  •   Financial information including credit card, debit card, and financial account numbers, payment card and account information, transaction details, form of payment, payment confirmation and other payment details.
  •   Account information including your username, password, security questions, preferences and settings.
  •   Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange or cancel, and your past transactions.
  •   Communications with us including the information you include when contacting us, for example a customer support inquiry.
  •   Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  •   Usage information including how and when you interact with or navigate the Services.

2. Personal Information Sources

We may collect personal information from the following sources:

  •   Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  •   Automatically through the Services — from your device when you use our products or visit our websites, and through cookies and similar technologies.
  •   From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  •   From our partners or other third parties.

3. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  •   Provide, Tailor, and Improve the Services. To provide you with the Services, perform our contract with you, process payments, fulfill orders, remember your preferences, send account notifications, process purchases, returns and exchanges, manage your account, arrange shipping, enable reviews, and create a customized shopping experience such as recommending related products.
  •   Marketing and Advertising. To send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements on the Services or other websites, including based on items you previously purchased or added to your cart.
  •   Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity. You are responsible for keeping your account credentials safe — we recommend you do not share your username or password with anyone.
  •   Communicating with You. To provide customer support, be responsive to you, and maintain our business relationship.
  •   Legal Reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

4. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  •   With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  •   With business and marketing partners to provide marketing services and advertise to you. Depending on where you reside, you may have a right to direct us not to share information to show you targeted advertisements. You can exercise your opt-out rights where indicated on the Services.
  •   When you direct, request or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  •   With our affiliates or otherwise within our corporate group.
  •   In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce our terms, and to protect or defend the Services, our rights, and the rights of our users or others.

5. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights via the Shopify Privacy Portal.

6. Third Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you share on public or semi-public venues, including third-party social networking platforms, may be viewable by others without limitation as to its use. Our inclusion of such links does not, by itself, imply any endorsement.

7. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined in applicable law) personal information of individuals under 16 years of age.

8. Security and Retention of Your Information

Note: No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  •   Right to Access / Know. You may request access to personal information that we hold about you.
  •   Right to Delete. You may request that we delete personal information we maintain about you.
  •   Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
  •   Right of Portability. You may request a copy of the personal information we hold about you and ask that we transfer it to a third party, in certain circumstances and with certain exceptions.
  •   Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have, visit https://privacy.shopify.com/en. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. You may designate an authorized agent to make requests on your behalf; before accepting such a request we will require proof of authorization and may need to verify your identity directly.

10. Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority.

11. International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.


📬 Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please reach out:

📧 Email: info@thelashkit.com

📞 Phone / WhatsApp: +92 301 4322111

📍 Address: Office #17, First Floor, Murree Road, Rawalpindi 44000, Pakistan